I started my career in advertising at the age of 12 - when I had to distribute advertising magazines in my neighborhood. Half of them ended up in the paper waste. Fortunately, there is less and less print advertising these days, so that no longer happens to my ideas. But it does. 
And sometimes that hurts and sometimes it's even good.

Among other things, I developed the first campaign for Dr. Beckmann, which was rolled out in 80 countries, helped the residents of Beirut by turning the rubble of the explosion into a book and successfully placed cats from an animal shelter on Tinder.
Some juries also liked that and awarded some national and international awards.

I believe that the heart of a good creation is a well-coordinated team.
No good work is created by working alone. I'm a big fan of working with everyone on an equal level and pushing other creatives.
At the same time, good ideas are highly emotional, which is why you sometimes have to fight for creation.